Digital Marketing Manager

£35,000

Location: Coventry

Job reference: 440206


Digital Marketing Manager - Growing Fashion Brand - Job Summary

My client is a growing fashion brand who are now going through a dynamic period of growth. They are now looking for an ambitious and entrepreneurial Digital Marketing Manager to join their successful team.

Digital Marketing Manager - Growing Fashion Brand - Role Responsibilities

  • Manage the Digital Marketing Budget
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners

Digital Marketing Manager - Growing Fashion Brand - The Ideal Candidate

  • Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

 

jobs@detail2recruitment.com 0333 023 0046

 
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Detail2Retail is a trading division of Detail2Recruitment Limited acting as an employment agency. We are the chosen recruitment partner for many of the UKs leading Retail organisations.

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