CRM Manager

£50,000 - £60,000 + Excellent Benefits + Equity

Location: Central London

Job reference: 441108

Job Summary

Our Client is Financial Times fast track award winning business that has partnered with some of the largest and most recognised employers in the country. They are looking for a hands on CRM manager with experience with Salesforce Marketing cloud to head up and develop their CRM program. This is a fantastic opportunity for someone who is looking for an autonomous CRM Manager role where you can really make a difference and take true ownership. This is a unique an exciting opportunity for someone that has the drive and skillset to really springboard their career with one of the fastest growing businesses in their market.

Role Responsibilities

  • Develop, execute and own the strategy for CRM and customer contact at across the B2C and B2B sectors
  • Assess current CRM capabilities/requirements and propose initiatives to improve our focus and performance.
  • Drive development of the CRM and ESP platforms to improve comms performance and RoI
  • Manage and direct the segmentation of all prospect and customer data, developing and executing targeting strategies to take up
  • Set up and manage multiple CRM programmes simultaneously to promote launches, product launches and cross-sell
  • Monitor, report and analyse all direct campaigns, proposing optimizations to increase conversion, account creation, traffic
  • Manage all tagging, tracking and testing, reporting results and recommendations for all direct comms channels to CMO and Leadership team

The Ideal Candidate

  • 4+ years experience in a customer facing environment
  • Strong experience of Salesforce Marketing Cloud
  • Experience of initiating and executing projects and campaigns through a customer first strategy
  • Experience of customer segmentation
  • Experience of Google Analytics
  • Excellent understanding of email marketing
  • Good understanding of Voice of the Customer, NPS, and other customer insights modelling
  • Good understanding of GDPR and data governance
  • Ideally experience of HTML, CSS, Photoshop and Sketch
  • Worked in an agile environment 0333 023 0045


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