CRM Manager

£50,000 - £55,000

Location: London

Job reference: 441408


Job Summary

My client are a Global Fintech business who are currently on the lookout for an interim CRM Manager with a specialism in Oracle Eloqua. They have recently launched a new Brand within the business and are in the middle of developing a number of new market changing products. Reporting into the EMEA Head of Marketing youll be managing a CRM Executive to take ownership over the CRM function while the business go through a number of projects that will lead to large scale change.

Role Responsibilities

  • Design and delivery of CRM marketing campaigns for the EMEA region.
  • Campaign optimisation and automation through performance analysis, testing and reporting.
  • Customer Journey Mapping allowing the organisation to maximise on commercial opportunities.
  • Working closely with internal stakeholders to ensure the CRM works effectively for all aspects of the business.
  • Define and create new segments to allow for personalised marketing to customers.
  • Develop testing strategies to ensure the most effective approach for clients.
  • Scheduling, testing and deployment of all direct mail and email campaigns.
  • Deliver insight recommendations based on campaign performance for future projects to help drive ROI.

The Ideal Candidate

  • Are able to demonstrate experience of Oracle Eloqua / B2B marketing automation
  • Have proven experience of direct and digital marketing ideally in a B2B environment.
  • Have a solid track record of creation and delivery of successful CRM marketing campaigns.
  • Have excellent technical knowledge of CRM and analytical systems.
  • Be data driven and be comfortable with the utilisation of reporting and analytics tools
  • Be a Manager who is able to lead from the front

 

jobs@detail2recruitment.com 0333 023 0045

 

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