Marketing Executive B2B

£22,000 - £26,000

Location: York

Job reference: 441581


Job Summary

This is a unique opportunity to join a rapidly growing and established Life Science business, who are looking for a B2B Marketing Executive to join their team.

This is a multi-skilled and diverse marketing role - you will shape the B2B marketing strategy, reporting to the Head of Marketing/Commercial Director, with your primary focus being on the front-line execution of tactics and activities to drive leads and help nurture them into sales opportunities.

Role Responsibilities

  • Inbound B2B lead generation
  • Lead nurturing through marketing activities
  • Multi-channel website traffic acquisition (Search, Social, affiliate)
  • Website CRO, UX and management
  • Growing brand awareness
  • Event planning and supporting with co-ordination/delivery
  • PR (using agency)

 

The Ideal Candidate

The ideal candidate will be able to demonstrate the following experience and skill sets:

  • Experience of generating quality, consistent in-bound leads, nurturing them into sales ready opportunities
  • Multi-stakeholder targeting i.e. communicating with a number of audiences in the purchasing decision process
  • Search engine marketing (Organic and Paid)
  • Social media (Organic and paid) - LinkedIn experience is key
  • Event management and Email marketing
  • PR management (via agency)
  • Video strategy, planning and scripting
  • Ability to write content when necessary
  • Supporting presenters with running webinars
  • Partner marketing (Helping promoting their business and them promoting ours)
  • Basic marketing/campaign planning, budget management and ROI reporting

 

jobs@detail2recruitment.com 0333 023 0045

 

Detail2Digital acts as an employment agency in respect of this position. We will process your CV and personal information to assess your suitability for the role. If your application is taken forward we will record your personal information and contact you to discuss the role. We may consider you for other relevant roles we have that we believe will be of interest to you. Your personal information will be held securely. For more information please refer to www.detail2recruitment.com/privacy

 
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